I am not the woman i was 12 years ago, I’ve been to the depths of my shadow and the highest parts of my ego…

I’ve rebuilt parts of myself I didn’t even realise needed rebuilding, shedding so many layers of who I thought I was that, honestly I feel like a completely different woman to the one who started this business 6 years ago. It genuinely blows my mind through all of that. I’m still here. Doing what I love. Growing. Expanding. Learning. Developing!

That’s me back then, at the very beginning of my career as a fashion designer.

I studied Fashion Design at the University of Hertfordshire, where I spent three years developing my craft and earned an internship with a major fashion supplier. From there, I went on to design sell-out collections for brands including Topshop, ASOS, Missguided, and many more UK retailers.

Like any designer, I’ve had my fair share of failures along the way—but that’s exactly how you learn, refine, and grow. My designs have been seen on TV, celebrities, Royals & Catwalks over the years and I’m truly grateful for it all.

What I’ve always loved most is the process of bringing an idea to life. There’s nothing more frustrating than having a clear vision but not knowing how to execute it—and nothing more rewarding than finally making it real.

After launching my own brand, I gained first-hand insight into what it truly takes to move from concept to product. That experience made it clear that this is where I’m meant to be—helping others bridge that gap.

Now, I work with independent fashion brands, supporting them in turning ideas into reality through design development, digital design, and production-ready tech packs for both emerging and established labels worldwide