That’s me 10 years ago, at the very beginning of my career as a fashion designer.

I studied Fashion Design at the University of Hertfordshire, where I spent three years developing my craft and earned an internship with a major fashion supplier. From there, I went on to design sell-out collections for brands including Topshop, ASOS, Missguided, and Sainsbury’s.

Like any designer, I’ve had my fair share of failures along the way—but that’s exactly how you learn, refine, and grow.

What I’ve always loved most is the process of bringing an idea to life. There’s nothing more frustrating than having a clear vision but not knowing how to execute it—and nothing more rewarding than finally making it real.

After launching my own brand, I gained first-hand insight into what it truly takes to move from concept to product. That experience made it clear that this is where I’m meant to be—helping others bridge that gap.

Now, I work with independent fashion brands, supporting them in turning ideas into reality through design development, digital design, and production-ready tech packs for both emerging and established labels worldwide.