Set The Foundations

Brand Story & Vision Development

This service is perfect for ambitious people who want to create a fashion brand for the long haul. We begin by working together to define your vision, brand aesthetic, and target market over a 1 hour long video call using an interactive whiteboard to explore ideas & streamline the collection plan.

woman creating a fashion brand with a moodboard of women's clothing designs and fabrics

What You'll Get:

1. Brand Identity & Concept Development: We’ll begin by clarifying your brand’s mission, values, and target market. Together, we’ll craft a clear vision for your fashion brand that will guide every design and decision moving forward using a collaborative white board with all the juicy tips to revisit for your journey.

2. Moodboards & Visual Direction: I’ll create tailored moodboards from shared Pinterest boards & other research methods that visually represent the aesthetic, desired shapes, colour palette, fabric choices, and overall vibe of your collection. These will serve as a powerful reference point, ensuring cohesion and clarity throughout the design process being fully adaptable for you to update throughout.

 

Who's it for?

This service is perfect for aspiring fashion entrepreneurs and designers who are looking to bring their vision to life but need guidance and expertise in the brand identity development process. It’s for you if you want to find YOUR people, the ones who don’t batter an eyelid at your prices when you launch 😉 If you’re feeling stuck with your ideas & realise you’ve ‘missed a bit out’ this service will support you in realigning your vision that goes way beyond aesthetics. This service is designed to help you find your voice in a very noisy industry!